What Popular Brands are doing for Sustainability

Photo by Ylanite Koppens from Pexels

As the sustainability movement becomes more mainstream, popular brands are doing their part to improve how eco and sustainable their brands are!

However, it will take time for fast fashion to end, I did some research into what popular brands are doing. I will not give any commentary in this review just direct reporting based on what I found.

1. Good American

A popular brand among many for their inclusive sizing and flattering structure. In addition, they have been making great strides to become sustainable!

Starting with denim, Good American has partnered with the Bear Scouts (a consulting company that helps assist other companies on how to create their brand responsibly)  to work toward ethical fabrics, eco shipping and environmentally safe washes for your items!

2. Aritzia

Aritzia is a popular brand based out of Canada. In Seattle, they have already taken the community by storm and is growing across the United States.

In 2017, Aritzia conducted a study to see which areas they needed to focus on which included, ethical production, human rights, emissions, water use, waste, and the types of materials used.

They are known to have not been eco-friendly or ethical in their production in the past, however Aritzia has laid out a plan “to be a fully sustainable business” by 2025.

Check out there full Corporate Responsibility page.

3. Madewell

Madewell has come a long way in the past few years. Back in 2017 they did not have a Corporate Responsibility page. Now they have one that outlines their mission to ethical sourcing, responsibility to their workers and animal welfare among others.

In addition, “They are a member of two corporate sustainability initiatives, Business for Social Responsibility (BSR) and European-based Better Work, which is a partner of the UN’s International Labor Organization.” (Stylewise-Blog)

Madewell has also made a commitment to have 100% of their be free or virgin plastics and sustainably sources by 2025!

4. Jeffrey Campbell

From my research it does not seem like Jeffrey Campbell has done much. Firstly, I had trouble finding information on their website about social and eco movements which to me is not the best sign. 

Nonetheless, back in 2011 they launched their first Vegan shoe collection which is a good sign. Although for the price point and their mission statement saying they hope to  “reflect the beauty in all body types, ages, ethnicities, and genders” you would hope they had further information about their social awareness on their website.

5. Mother Denim

Another Brand that did not have a social or environmental statement readily available. Mother Denim is a fairly upscale denim company even sported by British Royalty Meghan Markle.

I looked into a few of their jeans compositions and it looked like this: “81% Cotton 11% Lyocell 6% Polyester 2% Elastane.”

Let’s dissect this, cotton is sustainable. Lyocell can be  a low-impact material but only if it is sourced from sustainably managed forests.Polyester and Elastant  are  not sustainable options for materials as they are  synthetically processed.

6. Vince

Vince is a clothing brand I love. Their clothing seems to last fairly long which in a sense is sustainable. Although, I did not see a social statement on their environmental impact.

I did find information on their sourcing due to California’s Supply Chain act. They stated in this they actively train employees to prevent sourcing from distributors that have human trafficking or unsafe working conditions.

Are you looking to become more sustainable yourself and don’t know where to start? Check out my tips on simple eco friendly swaps!

Do you know any information that I don’t? Are there any brands you want me to go over?

Leave it in the comments below!

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